Fundamentals of Digital Marketing online free course from Google with Certification

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Google offers a free online course accredited by Interactive Advertising Bureau Europe and The Open University to master the basics of digital marketing. There are 26 modules to explore, all created by Google trainers, packed with practical exercises and real-world examples to help you turn knowledge into action.

Modules:

  1. The online opportunity: 2 Lessons / 15 min
  2. Your first steps in online success: 4 Lessons / 30 min
  3. Building your web presence: 6 Lessons / 40 min
  4. Plan your online business strategy: 5 Lessons / 30 min
  5. Get started with search: 6 Lessons / 45 min
  6. Get discovered with search: 5 Lessons / 35 min
  7. Make search work for you: 3 Lessons / 25 min
  8. Be noticed with search ads: 4 Lessons / 25 min
  9. Improve your search campaigns: 4 Lessons / 30 min
  10. Get noticed locally: 2 Lessons / 20 min
  11. Help people nearby find you online: 3 Lessons / 25 min
  12. Get noticed with social media: 4 Lessons / 30 min
  13. Deep dive into social media: 4 Lessons / 30 min
  14. Discover the possibilities of mobile: 3 Lessons / 20 min
  15. Make mobile work for you: 5 Lessons / 35 min
  16. Get started with content marketing: 6 Lessons / 35 min
  17. Connect through email: 5 Lessons / 30 min
  18. Advertise on other websites: 3 Lessons / 25 min
  19. Deep dive into display advertising: 3 Lessons / 25 min
  20. Make the most of video: 6 Lessons / 55 min
  21. Get started with analytics: 3 Lessons / 30 min
  22. Find success with analytics: 3 Lessons / 30 min
  23. Turn data into insights: 5 Lessons / 30 min
  24. Build your online shop: 2 Lessons / 25 min
  25. Sell more online: 3 Lessons / 35 min
  26. Expand internationally: 7 Lessons / 70 min

Skills you’ll learn:

  1. Analytics and data insights
  2. Business strategy
  3. Content marketing
  4. Display advertising
  5. E-commerce
  6. Email marketing
  7. Local marketing
  8. Mobile
  9. SEM
  10. SEO
  11. Social media
  12. Video
  13. Web optimisation

Why get certified:

  1. Improve your CV
  2. Find a job
  3. Grow your career

Note: You’ll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you’ve passed the final test.

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